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ohoh! | 防蚊手環品牌設計

New Zealand-based anti-mosquito product brand "ohoh!" specializes in natural anti-mosquito products. The design project includes logo, brand visual planning, and product development.

 

The name "ohoh!" was conceived as an exclamation for various situations, from the painful feeling after a mosquito bite and the comforting feeling when recovering. We brought the concept into the logo and visual design, using a linear icon to form an animal-like face, a bit cute and a bit painful expression to convey the discomfort of mosquito bites. In the font part, we used futuristic and rounded font to create a futuristic and medical feeling. The colors used are "green" and "red" which represent "good state" and "bad state" respectively to reflect the feeling of a mosquito bite, "white" is used to increase the medical feeling.

The product is designed and targets children and teenagers, so we use silicone material which is relatively safe for the human body to make the anti-mosquito wristband. Natural mosquito repellent ingredients are used in the wristband to prevent mosquitoes. On both sides of the wristband, there are holes designed for placing the metal fasteners in position. The structure is easy to wear and the user can also turn the wristband into a key ring to hang on the bag or anywhere.
 

來自新西蘭的防蚊產品品牌”ohoh!”專業於天然防蚊產品。此設計案包括logo、品牌視覺規劃以及產品開發。其名稱ohoh!,其發想為於各種情況下的感嘆語調,可以是被蚊蟲叮咬後的痛感也可以是恢復時的舒適感。我們將其概念帶入其logo及視覺設計。Logo的主圖部分使用一條線式的圖標形成如動物般的臉龐,有點可愛又有點痛苦的表情傳達被蚊蟲叮咬時的不適感。於字體部分使用比較未來感並附有圓潤的字體來塑造較為未來感的感覺。選色部分使用”綠”及”紅”兩種分別代表”好狀態”及”不好狀態”的顏色來反應被蚊蟲叮咬時的感覺,並使用”白色“來增加醫療感。

 

產品設計部分因主要客群針對小孩及青少年,所以使用對人體相對安全的矽膠材質來製作防蚊手環。利用含浸於手環中的天然驅蚊成份來防蚊。於手環的兩側,設計有洞口以供將金屬釦件安置於位置上。其構造方便配戴使用,並且使用者也可將其手環變成鑰匙圈模式掛於包上或是任何地方。

Client:                       ohoh!

Country:                    New Zealand

Design Category:     Product, Logo and Branding design

2022

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