L'ior is an Australian brand of household and personal care products
. The project was designed for a high-end fragrance product setting, targeting Chinese students and white-collar workers as the main customers. The project includes logo and packaging design concepts, with the logo part strongly expressing and presenting the "personality" and "fashion" design axis. 

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We choose a serif font as the base of the logo, the sharp corners represent the concept of self-expression and independence of the 20-40-year-old modern women. The overall design is cold but friendly, with an elegant texture that tries to express femininity and quality. This design emphasizes the "unique character" and gives the overall logo a cooler visual appearance. However, although the overall design is cooler, it is slightly warmer due to the serifs. This sub-section expresses the unique charm of modern women who are both "soft" and "strong" simultaneously. The "i" part of the letter also uses the image of "candlelight", a derivative of the design concept "light". It expresses the brand setting of "L'ior" with its strong fragrance and warmth and healing.

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The packaging design concept is derived from the word L'ior, which means "light"; therefore, the whole body is designed with this theme in mind. The label is cut in an unconventional way to differentiate the brand from the marketed products in an attempt to enhance brand recognition. The label is a derivative of "light", the image of a "slanting sun". The geometric image expresses the sun shining through the window flower, and the concept conveys the gentle fragrance and comfort of sunlight.