GoGo Food Co. | 果果月子膳食
"GoGo Food Co." is a brand of postpartum nourishment diet delivery service from New Zealand. The project includes the logo and visual design.
The concept of the logo is based on the care of newborns and mothers, and we tried to express this concept in the visuals. The two birds in the picture are holding the fruit for the mother to feed her children. On the side, two persimmons represent the traditional Chinese culture of "peace in all things", wishing customers good health. For the color choice, the overall color palette is "green" and "orange", these two gentle and appetizing colors are used to strengthen the feeling of peace and balance. Then, the base color is black to set off the more upscale tones.
By using these tones, we also designed the packaging and advertising design for the boxes. For the meal box, we divided the colors into three types corresponding to "breakfast", "lunch" and "dinner", which makes it easy to distinguish when to eat the meal box and print the meal of the day on the top of the box sleeve. We also use the same design concept for other accessories and promotional items to reinforce brand awareness.
“果果月子膳食”來自於新西蘭的月子膳食送餐服務品牌。設計案包括logo及視覺設計。我們的設計概念發想於對新生兒及對母親的照顧為出發點，並試著將此概念表達於視覺中。Logo中的圖樣包含著幾種寓意，圖中的青鳥代表著”幸福”概念來自於童話故事”幸福的青鳥”並且畫面中的兩隻鳥叼著果實為母親餵養子女時的情景。位於兩側的兩顆柿子代表著中國傳統文化的”事事平安”祝福用餐的顧客可以於健康方面一切安好。整體色調使用”綠”與”橘”兩種溫柔且富有食慾的色彩，並於底色方面選用黑色以襯托較為高級的色調。運用這幾種色調，我們同時設計了一些餐盒包裝設計及廣告設計。餐盒部分我們將色彩區分成三種分別對應”早餐””午餐””晚餐”，該設計可使食用者方便區分何時該食用該餐盒，並於盒套上方印有當天的餐點內容。我們也於其他配件及宣傳品部分使用同一設計概念並強化品牌認知。
Client: GoGo Food Co.
Country: New Zealand
Design Category: Logo, Branding and Packaging Design
2022