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Ficcecode | 中秋洗髮護髮禮盒「秋天的香氣」及品牌系列產品包裝

This is a Mid-Autumn Festival gift box design for “Ficcecode”, an Australian hair care brand. The contents of the box are a combination of shampoo and hair care products. Through the theme of the Mid-Autumn Festival, we wanted to express the changes of the season and the interaction between nature and people's lives and designed the box to be more "playful" in nature. The packaging is made of an iron box and coated with warm gray color to create a warm texture. In the envelope, totems related to the "Mid-Autumn Festival" and "product scent" is designed, and dotted lines are made around the perimeter. Users can remove each totem and attach a ribbon to it, then spray their favorite perfume or essential oil on the surface of the paper and hang it in the space.

此設計案是為「Ficcecode」,一家澳洲頭髮洗護品牌設計的中秋節禮盒。禮盒內容物為洗護組合。通過中秋節這一載體,我們希望表達出時節的變化以及自然與人的生活互動並且將此禮盒設計成更富「玩樂」性質的包裝設計。

根據中國中秋過節氛圍特色,「遊玩」此概念是其節日的一大特色,故希望透過此包裝更強調其可玩性。於收納包裝部分使用鐵盒並使用暖灰色營造溫暖質感的路線。並且使禮盒的「重量感」提升以增加其貴重感。於封套部分,設計了跟「中秋」「產品香味」有關的圖騰,並在周圍製作了點狀線。使用者可將各個圖騰拆下後並繫上絲帶,將喜歡的香水或是精油噴於紙張表面並掛於空間中。

Client:                       Ficcecode

Country:                    Australia

Design Category:     Packaging Design

2021

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