Cy-Young Baseball Cage | 賽揚棒球訓練倉庫
Located in Tainan, Taiwan, the baseball training center " Cy Young Baseball Cage" provides the most advanced scientific sports training service and focuses on the development of baseball pitchers. The design includes the brand logo and branding to enhance its professionalism through brand image building.
The logo concept is derived from the brand name, which is derived from the legendary MLB pitcher Cy-Young, the logo incorporates the “C” and ”Y” letters as abbreviations and adds a futuristic and technological touch to highlight the training center's specialization in scientific training methods. The orange part of the logo is the "stitching" of a baseball, which gives the logo the appearance of a baseball.
For the visual aspect of the brand, we used "The Warehouse" to emphasize its venue style. The membership card and peripheral products are presented in an industrial style, and the use of regular images emphasizes professionalism. The wavy steel panels of the Warehouse are used throughout the merchandise, which adds to the brand's identity and creates a professional training environment through a comprehensive image.
位於台灣台南的棒球訓練中心”賽揚棒球訓練倉庫”提供最先進的科學性運動訓練方式並以培育棒球投手為主要服務項目。此設計案包含品牌logo以及品牌視覺,透過品牌形象塑造提升其專業性。
Logo概念來自於其品牌名稱,此名稱是源自美國MLB傳奇著名投手Cy-Young。Logo將CY縮寫融入其中並增加其未來科技感,以凸顯其訓練中心專精於科學訓練法。圖樣中橘色部分為棒球的”縫線”,這使整體logo有如一顆棒球般的呈現設計。
於品牌視覺方面,我們使用了”倉庫”以凸顯其場館風格。會員卡以及周邊商品均以工業風來呈現,並且運用規整的圖像特別強調專業性。倉庫的波浪鐵皮板被用於商品各處,這使得其品牌特色更為鮮明,並透過全面性的形象塑造來創造一個專業的訓練環境
Client: Cy-Young Baseball Cage
Location: Taiwan, Tainan
Design Category: Logo and Branding design
2021