top of page

Bean Tea | 豆茶

Bean Tea, a Chinese tea drink company. The idea of this logo was inspired by their beans and brick tea. To squeezing the logo and use the Chinese font to increase the feeling of brick tea. For the packaging, the concepts was trying to explore the health idea of this company. By using clean and simple packaging design to express a luxury and high-end branding.

豆茶,一個中國的茶類飲品品牌。其品牌特色為使用「豆」類製品與茶飲結合並將食療養身的概念。標誌的概念是來源於豆子和磚茶的啟發。擠壓標誌並使用中文字體來增加磚茶的感覺。文字將「壓縮」的這一概念更為強化,並使用彎曲來形成如碗的結構來乘載位於上方「豆形」的部分。對於包裝,我們試圖探索這家公司的健康理念。通過使用幹凈和簡單的包裝設計來表達這一個的品牌形象。

Client:                       Bean Tea

Country:                    China

Design Category:     Logo, Branding and Packaging Design

2019

Back to projects

bottom of page